Marketing to Men Summit 2026
Antenna Up’s second annual Marketing to Men Summit in NYC and on global livestream is coming up Thursday September 24th from 9:30-6pm.
Our theme is “Cooler to Care” and we have inspiring and tactical sessions planned around engaging American men in authentic and multi-dimensional ways via data and storytelling.
Also by popular demand: lots of opportunities to connect and build collaborations in a room full of marketing and advertising leaders, media executives, brand innovators, researchers, and change makers building a healthier men's media ecosystem in the US.
Our speakers are from Procter & Gamble, Nielsen, Peloton, Pinterest, Nestlé, AARP, UNTUCKit, The Harris Poll, Clean Co, GameChanger, Project Andron, ConnectiveRX, The Female Quotient, Plan A for Men, Oar Health and more, alongside influential creators like Kizzle and Timm Chiusano.
Also in the room: ESPN, Reddit, World Economic Forum, Aspen Institute, Financial Times, McKinsey Health Institute, and more.
AGENDA (subject to change)
9:30 - 9:45 Opening Remarks
9:45-10:25 AM The ROI of the Gentlemanosphere
10:30-10:55 AM Cooler to Care About Consumption
11:00-11:10 AM Marketing To Men Moment: Danielle Daly, CMO of ConnectiveRx
11:10-12:00PM Cooler to Care About Each Other
12PM-1:30PM LUNCH - CONNECTING AND COLLABORATING
1:45-1:55PM Marketing to Men Moment: Neil Walker, VP of Growth, Oar Health (Ex - Ro, Audicus, Publicis)
2PM-2:40PM Cooler to Self-Care: Aging with Grace and Grit
2:45-2:55 PM Marketing To Men Moment: Dan Michel, VP Creative, UNTUCKit
3PM-3:45PM Cooler to Play: Sports as Bonding, Belonging, and Brotherhood for Men
3:50PM-4:40PM CONNECTING AND COLLABORATING
4:45PM-5:30PM Cooler to Care: Getting and Holding Men’s Attention
5:30-5:45PM Closing Remarks
5:45-6:30PM CONNE