The Blind Spot Advantage: For Founders Who Are Ready to Find What's Standing Between Them and the Next Level
You're great at what you do. Your clients love you and you've got the results to prove it.
👉 So why does getting to the next stage feel harder than it should?
You're probably not short on ideas or effort. The issue is that most founders hit this wall not because something is broken, but because the things that got them here are getting in the way of what comes next. It shows up in how you talk about what you do, how you show up on a sales call with strangers, and the decisions you keep putting off without a clear reason why.
The blind spot isn't obvious. That's what makes it a blind spot.
This is a one-day working session for B2B founders who have a proven offer, real clients, and enough momentum to know the next level is right there.
We're not here to fix what's broken.
We're here to find what's in the way.
The three areas we'll dig into:
Identity: The block usually isn't knowledge and it isn't effort. It's the stories and beliefs you built to get here that are now running your decisions. We'll make the invisible visible so you can see what's been holding you back and what needs to shift before any strategy or tactic will actually hold.
Marketing and Positioning: There's a gap between the value you actually deliver and how clearly you're communicating it to people who don't already know you. We'll find where your messaging is underselling you and what needs to change so the right people understand why to choose you.
Sales: Most founders can close a warm referral. The harder part is knowing what's actually happening in a deal with someone who found you cold, asking the questions that feel uncomfortable, and creating real next steps instead of chasing. We'll show you where ambiguity is costing you deals you should be closing.
This isn't a sit-and-get. Every session builds on the last and includes facilitated discussion, reflection, and hands-on work tied directly to a real decision in your business.
Come ready to dig in. Leave knowing exactly what's been in your way and what to do about it.
Limited to 50 seats to keep the day interactive.
📝9:30-10:00 registration
🕒10:00-4:00 workshop sessions
🥂4:00-5:30 Optional Happy Hour: We’re co-hosting a networking Happy Hour, at the Transfer Food Hall bar, with Linky Drinks. We’d love for you to join us.
Who’s leading this event?
Brian Ondrako is a 15-year software sales veteran who has sold at every level—SMB, mid-market, and enterprise, across both private and public sector. He now coaches early-stage founders to build the pipeline discipline and systems that make revenue predictable as they scale beyond founder-led sales.
Josh Perry, a former professional BMX athlete and five-time brain tumor survivor who underwent awake brain surgery at Mayo Clinic, is the founder of MITO Performance, a performance coaching and leadership development company built on one core belief: the constraints holding most leaders back are invisible, and they're dissolvable. He works with founders, executives and leadership teams to dissolve the invisible constraints that keep them stuck working harder than they need to.
Stacy Eleczko is a messaging strategist, keynote speaker, and workshop facilitator who helps founders and small business owners get clear on how to communicate what they do, who they serve, and why buyers choose them. She turns the psychology of why people actually buy into messaging that's bold enough to stand out and human enough to earn trust.