Action the Future

​Parley presents an evening with Joana Lenkova

​The future is not something that simply happens to us. It is something we can actively shape.

​But how do you make meaningful decisions today when the future is increasingly difficult to predict?

​Join Parley and Joana Lenkova for an intimate, participatory evening exploring how brands can anticipate change, challenge assumptions, and turn foresight into action.

​Joana is a futurist, strategist, and founder of Futures Forward. She has worked with brands such as LEGO and Disney and is the author of From Foresight to Action: Your Strategic Decision-Making Playbook (Wiley, 2026).

​This won't be a conventional presentation. We'll combine conversation, provocative questions, and a short, practical workshop to explore how to make better decisions about what comes next.

​Wednesday, November 11, 2026

​6:00–8:00 PM

​Beneville Studios
9 East 19th Street, 4th Floor
New York, NY 10003

​An invitation-only gathering for people shaping the future of brands and businesses.

​About Parley

​Parley is a strategy collective founded by Ed Cotton, Katie Hankinson, and Theo Erasmus. We bring multiple perspectives to a single challenge, drawing on our experience inside organizations, outside them, and looking towards the future.

​By bringing different perspectives into productive collision, we challenge assumptions, uncover new possibilities, and help organizations make progress faster.