

The BluePrint Series: Creative Careers in Sports
Ready to turn your love of sports into a thriving creative career?
Join us for the next installment of The Blueprint Series — an unforgettable evening dedicated to unlocking the world of sports marketing, creativity, and opportunity.
This fireside chat features Bettina Garibadi, Chief Marketing & Communications Officer for FIFA World Cup 2026™ (NY/NJ region). With 20 years of experience leading global campaigns—from FIFA to PepsiCo—Bettina brings an insider’s perspective on how creativity fuels the most recognized sports brands in the world.
Whether you’re interested in content creation, digital strategy, brand storytelling, or experiential marketing, this evening is your chance to learn how to turn a passion for sports into a thriving, creative career. What to Expect:
A powerful fireside chat with one of FIFA’s top U.S. marketing executives
Real talk about how to land creative jobs in sports
Tips on navigating the industry and standing out to top brands
Networking with creatives, marketers, and industry leaders
Thursday, September 18
Soho House New York
Doors open at 6:00 PM | Conversation starts at 6:30 PM
The Gradient is where jobs live. This is where creative careers take off.
Spots are limited. RSVP now to be in the room where it happens.