Email Marketing: Demystified

​Email is still the highest-ROI channel in events, and most teams barely use it. This workshop demystifies the whole thing: what to send, when, and how to read the signals your list is already giving you.

​You'll learn how to:

• ​Build a sequence that nurtures instead of nags

• ​Read opens, clicks, and bounces to know who's actually warm

• ​Advanced: use Claude to spin up a simple, working CRM — no engineer, no expensive tool

​The natural next step after our 7/30 traffic-to-leads session: now that you're capturing leads, this is how you convert them.

​Paid workshop · Live online · Includes the Claude CRM walkthrough.