AFERR Leadership Lab: An Exclusive Invitation to the Future of Leadership
The AFERR Leadership Lab is an exclusive, invitation-only experience designed to place you at the epicenter of a new leadership paradigm. This is an immersive behavioral lab where you will challenge assumptions, uncover blind spots, and master the neuroscience of high-impact decision-making.
This is a rare opportunity to step into the lab with Mohsin Memon, the creator of the AFERR Model and Evivve, and shape the future of leadership thinking before its global launch.
Why This Lab is a Catalyst for Your Leadership Journey
The AFERR Model (Activation, Forecasting, Experimentation, Realization, Reflection) is a neuroscience-backed framework that mirrors how the human brain learns, adapts, and grows in complex environments.
Mohsin Memon's work, inspired by NTL-style Human Process Labs and game theory, led him to create Evivve, a platform that has hosted over 20,000 game-based learning sessions and directly impacted more than 100,000 people. This model has earned awards, including the QS ReImagine Education Gold Award for "Neuroscience in Learning" and has been recognized on stages like Stanford, UNESCO, Games For Change, Outlook, PSDC, SHRM, and many more.
What You’ll Experience in the Lab:
Master a new cognitive toolkit blending neuroscience and behavioral science.
Receive a personalized behavioral profile grounded in data.
Exchange strategies in an exclusive peer circle of senior leaders.
Contribute your story to a global narrative on leadership.
Reveal your authentic leadership patterns and blind spots under pressure.
The breakthroughs from this lab may be featured in Mohsin Memon’s upcoming book, AFERR: The Metacognition Model for a Changing World. This offers a unique opportunity for your leadership journey to inspire a new generation of leaders on a global scale.
Beyond the immersive half-day lab, you will leave with a set of tangible assets to fuel your growth. This private, high-impact experience is designed to provide a lens that will serve you for a lifetime, and it is a curated, limited-seat session for a small group of senior leaders and change-makers. You will receive a physical completion certificate, a custom set of prints and resources, and exclusive Evivve merchandise.