The Disconnect Between Employer Brand Measurement and Hiring Outcomes

​Employer brand is widely recognised as critical to attracting talent — yet few organisations can clearly explain how it impacts hiring outcomes.

​In this session, we’ll explore why employer brand is often measured in sentiment and awareness, while hiring success is measured in applications, quality, and speed — and why those metrics rarely connect. We’ll discuss how this disconnect limits decision-making, makes brand investment hard to justify, and creates misalignment between TA, marketing, and leadership teams.

​Designed for CHROs and senior TA leaders, this is a practical, data-led conversation focused on what’s broken, why it matters, and what leaders need to see to move from brand storytelling to measurable hiring impact.

​📅 Thursday, 26 February 2026 ⏰ 1:30 PM GMT ⏱ 60 minutes

​Register to join the discussion.