Process Mining 101

​Convert.com + Online Dialogue present:

​Process Mining 101

​Funnels show you the neat paths you've designed.

Process mining shows you the paths your buyers actually take.

Nothing you find through process mining is business as usual. If you do it right, expect unexpected routes, points of fricton, and head-scratching drop-off patterns.

Process mining is humbling. After all, it is about how "off" your carefully-crafted experiences are. But the good news is, process mining with A/B testing can reconcile this difference.

Calling on the team of Alexandros Kakakis of Online Dialogue and Florien Cramwinckel, PhD for this Process Mining 101 session.

They'll cover:

1. What process mining is

2. The signs that your company is ready to embrace process mining and the data you'll need access to.

3. Live walkthrough of an actual process mining project -- complete with the "we weren't expecting this" findings.

4. How to get started with process mining - even if you've never heard of it before!

**Replay available.

Join live to get the chance to win 5x Claude usage.

PS: This session is part of our Growth Foundations series where we visit the fundamentals of good experimentation and decision-making that we can't afford to forget.