From Visibility to Revenue: Turning a Personal Brand into a GTM Playbook

​What does go-to-market strategy actually mean?

It's one of those phrases you hear all the time.
Founders talk about it. Investors ask about it. Consultants build careers around it.

But what does it actually mean? And how do you know whether your business needs one?

Join us Live on Linkedin for a Launch & Learn conversation with Alicia Winding, founder of Amplified Motion Group, to talk about what a go-to-market strategy really is, why so many founders misunderstand it, and how your positioning, messaging, and even your personal brand can become practical business tools, not just visibility exercises.

During our conversation, we'll talk about:
+ What founders and growth teams most often misunderstand about go-to-market strategy
+ How to tell the difference between a positioning problem and a marketing problem
+ The signs your message isn't landing the way you think it is
+ When it's time to tighten your story before creating more content
+ How founders can translate their personal brand into a commercial story that actually supports growth

Whether you're building a company, growing a consulting practice, or becoming more intentional about your personal brand, you'll leave with a much clearer understanding of how all of these pieces fit together.


Host:
Amber J. Adams is a storyteller, strategist, and leadership coach with more than a decade of experience spanning journalism, creative direction, brand strategy, and coaching. She helps founders, professionals, and organizations own, redefine, and share their stories to connect more deeply with the people they serve and hope to influence. Amber is also the host of Amber in the City, an interview series featuring founders, creatives, and culture builders doing things their own way, and a frequent speaker on brand strategy, cultural marketing, and storytelling. She is a certified Leadership & Performance Coach through Brown University.


Guest:
Alicia Winding is the founder of Amplified Motion Group and a go-to-market architect with 17 years in advertising, media, and enterprise sales, including work with Disney, Amazon, Honda, and Xbox. She helps B2B founders and growth teams build go-to-market strategies that start with the conversations that close deals and work backward to positioning, messaging, and revenue motion. Alicia also brings a strong venture lens, informed by her interest in helping founders navigate capital and market access. She serves as Board Director and Mentorship Framework Chair at Continusum, supporting multicultural entrepreneurs through mentorship, sponsorship, and strategic connections.