Own Your Story: Building Trust in the New Age of Digital Advertising
Two fantastic panels in one hour:
PANEL 1: One Icon, Billions of Moments: The Global Impact of AdChoices
(20 minutes)
The global context is heating up. The rules are shifting. The pressure is rising. Yet while governments diverge, the digital advertising ecosystem is doing something different: aligning.
Through shared principles and locally delivered programmes, the industry is setting a global standard for transparency, responsibility and consumer empowerment - at scale, in real time.
This session brings together the global leaders and brands behind "AdChoices" - the people who make it happen.
Discover how collaboration across borders is cutting through complexity, building trust where it matters most, and creating the stability businesses need to compete, innovate and grow, no matter the market.
Speakers:
Dave Barron, EDAA
Chet Dalzell, DAA
Julie Ford, DAAC
PANEL 2: From Regulation to Revenue: Navigating Global Privacy Changes
(40 minutes)
New privacy laws are not just a compliance issue. They are reshaping how brands reach and understand consumers. With major updates emerging from Europe and across the US, this panel will show how legal changes affect marketing and help you decide what to adjust now and how to future-proof your approach in a fragmented global landscape.
This session goes beyond headlines to unpack what these changes mean for growth, targeting, and consumer trust across your key markets. Join leading experts for a candid discussion on how to stay competitive while bringing legal along for the ride.
Speakers:
Mathilde Fiquet, EPC
Lou Mastria, DAA
Brand Marketer TBA
What Else to Expect:
A global perspective on owning your brand's story under changing privacy laws, regulations, and customer viewpoints
Insights into how brands, advertisers, publishers, and ad tech work together to bring consumer transparency and choice to the public
An audience of experts in privacy and digital media
Great networking!
Event hosted by the Global Digital Advertising Alliances
European Interactive Digital Advertising Alliance (EDAA)
Special thank you to our venue host La French Connexion
La French Connexion - https://www.frenchco.fr/