StartUp StandUp: Arcade - Part 1

​StartUp StandUp Fall 2026

The player has a problem.
Your team discovers why it matters.
Your value proposition changes the game.

INSERT COIN. PRESS START.

​StartUp StandUp 2026 invites participants into the playful world of retro arcade games to explore one of the most important ideas in innovation: understanding what people truly value.

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​Startup Standup is a one-of-a-kind event that blends the worlds of improvisation, storytelling, pitching, product development and comedy to create a unique and engaging experience for participants. The event highlight is the participants' showcase, where the spirit of a hackathon meets the excitement of improv comedy. In this competition-like scenario, participating teams are given random innovation elements to create a fictional product and then pitch it in a fun and entertaining way.