Sales Circle - How to sell to flemish customers?
Category: 🟣 Growth & Scale
Format: ⭕ Circle
Flanders is just around the corner. Yet, for many French-speaking companies, expanding their sales into the Flemish market remains a real challenge.
How do you approach a Flemish prospect? What cultural differences should you be aware of? Do you need to hire a Dutch-speaking salesperson to successfully enter this market?
For this third edition of our Sales Circle, we welcome Thomas De Clerck, co-founder of Luzmo (formerly Cumul.io) and Venture Partner at Torus, for an interactive session dedicated to growing your business in Flanders.
Drawing on his experience in B2B sales and his understanding of both French-speaking and Flemish business cultures, Thomas will share practical insights to help you navigate the Flemish market.
A Sales Circle Built Around YOUR Challenges
Just like our previous editions, forget long presentations and endless slide decks! Our Sales Circles are all about open discussions, sharing experiences, and having a speaker who adapts to the audience's questions and needs.
What makes this third edition special? YOU help shape the content!
Thomas proposes to work directly on real-life business challenges submitted by participants, exploring practical solutions and actionable insights together.
Are you looking to start selling in Flanders? Struggling to connect with Dutch-speaking prospects? Wondering whether it's time to hire your first Flemish salesperson?
Share your challenge when registering! Selected cases will be reviewed in advance, allowing Thomas to prepare and discuss them with the group during the session.
The goal? To make sure everyone leaves with practical advice they can start applying the very next day!
About the Speaker – Thomas De Clerck
Thomas De Clerck is the co-founder of Luzmo (formerly Cumul.io) and currently a Venture Partner at Torus.
With a background in engineering and experience at Altran and Google, Thomas spent nine years driving Luzmo's commercial growth, helping the company raise €14M and scale to over 50 employees.
A native Dutch speaker who grew up in Brussels, where he still lives today, Thomas is fully bilingual and has extensive experience working with both French-speaking and Flemish companies. He now supports B2B SaaS companies with their go-to-market and growth strategies.
Agenda
8:30 – 9:00 AM: Welcome breakfast & networking ☕
9:00 – 10:00 AM: Interactive discussion & real-life business cases with Thomas De Clerck
10:00 – 10:30 AM: Q&A and experience sharing
Who Should Attend?
Entrepreneurs, founders, sales managers, and sales professionals looking to grow their business in the Flemish market.
Limited to 15 participants to encourage meaningful discussions, active participation, and practical takeaways. First come, first served :-)
📅 Tuesday, November 17, 2026
🕣 8:30 – 10:30 AM
📍 The POD – Louvain-la-Neuve
☕ Breakfast included