Founders Bay Expert Office Hours: Go-To-Market & PR Strategies for Founders
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Join us for an exclusive Founders Bay Expert Office Hours session with Amy Cunha, President and Founder of Big Picture PR. In this session, Amy will share actionable insights on how founders can develop effective go-to-market (GTM) and public relations strategies to elevate their brand presence, attract customers, and build lasting visibility in competitive markets.
With over twenty years of experience in branding and public relations, Amy has helped hundreds of consumer lifestyle brands—from emerging startups to established global names—craft powerful narratives and media campaigns. Her expertise spans fashion, health, wellness, design, and consumer tech, with clients ranging from Brilliant Earth and Baggu to Ted Baker and the Arcadia Group.
Whether you’re preparing to launch, scale, or reposition your brand, this session will give you a roadmap to align PR and GTM efforts for maximum impact. Attendees will gain insider knowledge on securing media coverage, creating brand credibility, and building relationships that move the needle. A Q&A will follow the talk, giving founders the chance to get personalized advice from one of the industry’s top PR strategists.
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