SalesLab x Adversus - Scaling Without Turning People Into Numbers
Sales Lab goes west. 🎄
📅 Thursday, December 3rd | Adversus HQ, Aarhus
For the first time ever, Sales Lab is leaving Copenhagen.
Adversus is opening their doors in Aarhus for an evening of real sales talk, new faces and a little Christmas hygge.
The talk: From 5 to 21: Scaling a sales team without turning people into numbers
Adversus started with a sales team of 5. Today they’re 21 people: 13 BDRs, four AEs and a sales leadership team.
Dimitris, BDR Manager at Adversus, will take you behind the scenes for 30 minutes and share what they’d do again, and what they wouldn’t. Real challenges. Real lessons. No polished pitch.
It’s all about Sustainable Performance Culture: how you keep a team performing as it grows, without burning people out or losing what made the culture good in the first place.
What we’ll dig into:
How do you keep the culture alive while the team keeps growing?
How do you onboard new BDRs without making them feel like a number?
What would they do again, and what would they do differently, going from 5 to 21?
Whether you’re a BDR who wants to get better or a Sales Manager building a team, you’ll leave with something to take back to your own floor.
Then Sales Lab takes over
Talk to people who are in the same game as you. Compare notes. Share what’s working and what isn’t. Leave with a few new perspectives and a few new people in your corner.
Gløgg, æbleskiver, Christmas snacks, cold beers and sodas. All free.
No panels. No formalities. No name tags. Just people who are proud to work in sales.
Practical info
📅 Thursday, December 3rd, 2026
📍 Adversus HQ, Skt. Clemens Torv 6A, Aarhus C (2nd floor)
17:30 Arrival and welcome
18:00 Talk by Dimitris, BDR Manager at Adversus
18:30 Connecting with Sales Lab
Free, drinks and Christmas treats included
Max 40 spots. When they’re gone, registration closes.
Grab your spot and help us give Sales Lab a proper welcome to Aarhus. 💙
Organized by Sales Lab. Hosted by Adversus.