

(August) Expert Session On Content (Strategy) with Jacob Miller
Most content motions generate activity, not demand.
They produce posts, podcasts, newsletters and events. But do little to make you or your company easier to think of when a relevant need or opportunity arises.
In this Expert Session, Jacob Miller will share how podcasts and other content support the larger strategies behind Headway and Startup Wisconsin. We will explore how companies and individuals can build content motions that strengthen mental availability, earn trust, and create opportunities over time.
Expect a candid fireside conversation, a live content-system teardown, and a hands-on workshop where you can begin shaping a practical content strategy for your company or personal brand.
The Midwest Marketing Meetup is for curious marketers in the Green Bay and Fox Cities who care about the craft and want to make progress in their careers.
It’s a space for honest, non-performative conversation about the challenges you’re actually facing, with peers who get it and aren’t trying to sell you anything.
You’ll leave with clearer thinking, practical next steps, and relationships that help you make progress.