Commercial Strategy Panel: How Hotels are Maximizing Their Revenue Potential
Revenue, sales, marketing and operations, in one room. Hosted by Lights On and SiteMinder.
Most hotels don't have a revenue problem. They have an alignment problem.
Revenue sets a rate strategy marketing never sees. Sales books a group that undercuts it. Marketing, meanwhile, is buying traffic for a booking engine nobody has opened in a year. Everyone hits their own number. The property still misses.
On October 1 we're putting four Hawaiʻi commercial leaders at the Surfjack, one from each side of that problem: revenue, sales, marketing, and the GM's chair. They'll talk about what they tried, what broke, and what finally worked. That's a more uncomfortable conversation than the usual panel, which is the point.
Pau hana to open, a moderated panel with time for your questions, open networking, and raffle prizes to share. Stay to the end for the drawing.
Your ticket includes one drink and pupus.
We'll announce the panel over the next couple of weeks.