#4 Commercializing Medical Devices: Strategies to Drive Adoption and Growth

​Join us for the final workshop in our Medical Device series, designed to give founders the tools to build a high-performing medtech go-to-market engine.

Harel Shachar, Senior Medtech Marketing Manager, will show how to sharpen your strategy through effective segmentation, positioning, and value messaging, and how to use frameworks like the 5 Ps to align product, clinical, and commercial priorities. You’ll walk away understanding how top medtech companies structure their GTM and how to avoid common commercialization pitfalls.

Zachary Ronski, Founder of Fello Agency, will then translate strategy into action with practical tactics: building a modern CRM + automation stack, creating video and demo assets that convert, and using ROI tools to support procurement. Expect ready-to-apply workflows to streamline outreach, accelerate the sales cycle, and strengthen your funnel.

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​🕘 Dec 10, 9:45-12:00
📍Ax.c room 415 or online