​Pricing with Confidence

​Comps and the 5-5-5.

​Pricing isn’t a number you hand a seller. It’s a story you walk them through, with trend lines they can see for themselves.

​We’ll build a real 5-5-5 in the room, start to finish, so you leave having done one instead of just watching one.

​Together we’ll walk through:

• ​Tax data first, and your community’s turnover rate

• ​The MLS pull: actives, pendings, solds, and the comp criteria that matter

• ​What the MLS won’t tell you: gated, golf, pool and nearby new construction

• ​Reading the market, appreciating or depreciating

• ​The 5-5-5 script, delivered out loud

• ​The appraiser’s view: how our guest appraiser picks and adjusts comps, and where CMAs and appraisals most often disagree

​Then we practice it live: tables build a 5-5-5 together and present it to a seller who “saw on Zillow it’s worth more.”

​You’ll leave with a completed 5-5-5 on a live, anonymized address and a comp criteria card.

​Bring your laptop. Agents from every brokerage are welcome.

​Led by Heather Heishman & Steve Caron, with a guest appraiser.