Mixed Signals: Why the Best Ads Don’t Switch, They Blend!
The Hidden Slide returns with its sixth mixer featuring Lavanya Snigdha, Sociolinguist and GTM Strategy Leader at Dure Technologies.
She draws on her experience in crafting global multilingual campaigns (including French, German, and Spanish) to challenge our brand language across regions.
Lavanya handles B2B and linguistics with the same energy: she has a zero-tolerance policy for people who code-switch. She brings us an exciting take as she walks us through the perils of code-switching in brand strategy. You’ve done it. I’ve done it. We’ve all done it to win a pitch or two. But… should we?
Find out in our next mixer: 'Mixed Signals: Why the Best Ads Don’t Switch, They Blend!'
📅 30th September
🕖 7-8 PM IST
Hosted by The Hidden Slide
A platform for strategists, planners, researchers, thinkers, and curious minds. To share ideas. Challenge perspectives. Document processes. Discuss culture and brands and move the discipline together.