Manuela Lanza - From Invisible Expert to Online Authority

​Why aren't you the same person when the camera is on? Knowing your subject and communicating your value through a screen are two different skills, and the second one is what turns expertise into income. Manuela Lanza is a former CNN journalist, ICF-credentialed coach and TEDx speaker, with over 20 years in front of the camera and 7+ years coaching entrepreneurs and experts. She has seen the same pattern again and again: it's not your marketing strategy, your content or your follower count. It's the way you communicate on camera. In this talk she shows how to use the camera as one of your most powerful business assets to build trust, attract online clients and strengthen your personal brand, without becoming a full-time content creator. She also shares how she built her coaching business while living and working from a van across Europe. The evening includes the talk, Q&A, 30-second pitches and networking. Got a project, a business or an idea? Take the mic for 30 seconds and introduce it to the room. Wonder Talks is a monthly gathering in Tarifa: one speaker, one topic, and a conversation that continues in the room.