CMO Roundtable: Measure Brand Awareness and Turn It into Pipeline

​Here’s a question most B2B CMOs get asked sooner or later: how much of your pipeline did brand actually create?

​The honest answer is usually a pause.

​Not because brand isn’t working. Because awareness gets reported as reach, impressions and followers, and none of those show up in a pipeline review.

​So brand ends up as the first budget line questioned and the hardest one to defend.

​In this session, built for B2B marketing leaders, we’re closing that gap: how to measure brand awareness at the account level, how to spot which accounts are moving from aware to interested, and how to get those signals to sales while the timing is still right.

​What we’ll cover:

• ​How to measure brand awareness with real data, not vanity metrics

• ​How to see which target accounts are engaging with your brand, and how deeply

• ​How to tell the difference between attention and buying intent

• ​How to turn awareness signals into pipeline your sales team will actually work

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​📅 Wednesday, November 4 | 2:00 PM PT / 5:00 PM ET

​This is a roundtable format. We’ll share what we’ve built and what we’re seeing across B2B teams, but we want to hear how you’re approaching this too.

​The best sessions are the ones where the conversation goes somewhere we didn’t plan.

​See you live.

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​David & Marcos