Marketing Club #3: Is AI in Marketing really cheating?

​Is AI in marketing the digital equivalent of performance-enhancing drugs, or just a really smart intern? 🤔

​Meet Igor Kranjčec, the B2B SaaS marketing leader who's been riding the digital wave since iPhones had no Siri. Starting his journey at A1 when "digital transformation" was the hottest buzzword and everyone was scrambling to define their digital strategy, Igor has spent over a decade turning complex software into must-have solutions.

​Now, as VP of Marketing at Farseer, he's busy proving that in the high-stakes world of B2B SaaS, the human touch still reigns supreme – no matter how smart our AI assistants get. 😉

​Together with Igor, we'll dive into the ethical implications, the potential for AI to homogenize marketing output, how AI is revolutionizing marketing strategies, and the risk of losing that human touch that makes marketing truly resonate. 

​📅 September 10th, 2024

​🕢 18:00

​📍 Vetro Bar (Hektorovićeva 2, Zagreb)

​Join us as we debate whether your next brilliant idea will come from an algorithm that never needs coffee breaks, or if we're just one AI-generated PR disaster away from returning to good old-fashioned human brainstorming sessions. 😎

​[This event will be held in Croatian.]