Brand to Demand: The Stories That Don’t Make the Keynote
Agenda
9:00 AM — Doors Open + Breakfast
Coffee, pastries, and the kind of conversations that don't happen on webinars. Reddit HQ, San Francisco.
9:30 AM — Inside the Build: Stories from Marketers Who've Actually Made It Work
Senior marketers from MongoDB, Korn Ferry, and Transmission pull back the curtain on what brand-to-demand actually looks like when you're building it. The org charts. The stakeholder fights. The messaging that broke and the measurement that finally stuck. No slides — just real stories and real questions from the room.
10:05 AM — The Modern B2B Buyer: What Reddit and 6sense Are Seeing on the Ground
Three platforms. Three distinct views. Reddit, 6sense, and Octane11 each share what they're uniquely seeing about where B2B buyer attention lives today, how decisions are really getting made, and what most marketers are getting wrong. This isn't a co-pitch — it's the data behind the shift.
10:40 AM — Open Floor + Wrap
The best bit. Panelists and the room go direct — follow-ups, challenges, the stuff you actually came to talk about.
11:00 AM — Close
Speakers
Amy Chilla, VP, Marketing at Korn Ferry
Nathan Joynt, Director of Marketing Acquisition at MongoDB
Kerry Cunningham, Head of Research & Thought Leadership at 6sense
Timothy Paans, Senior Manager at Reddit
TJ Perrin, Head of Product & Founding Member at Octane11
Max Massengill, VP, Activation at Transmission
Heather Barrett, VP, Strategy at Transmission