

Brand to Demand: The Stories That Don’t Make the Keynote
Agenda
9:00 AM — Doors Open + Breakfast Coffee, pastries, and the kind of conversations that don't happen on webinars. Reddit HQ, San Francisco.
9:30 AM — Inside the Build: Stories from Marketers Who've Actually Made It Work Senior marketers from MongoDB, Korn Ferry and Transmission pull back the curtain on what brand-to-demand actually looks like when you're building it. The org charts. The stakeholder fights. The messaging that broke and the measurement that finally stuck. No slides — just real stories and real questions from the room.
10:05 AM — The Modern B2B Buyer: What Reddit and 6sense Are Seeing on the Ground Two platforms. Two distinct views. Reddit and 6sense each share what they're uniquely seeing about where B2B buyer attention lives today, how decisions are really getting made, and what most marketers are getting wrong. This isn't a co-pitch — it's the data behind the shift.
10:40 AM — Open Floor + Wrap The best bit. Panelists and the room go direct — follow-ups, challenges, the stuff you actually came to talk about.
11:00 AM — Close