​Learning outcomes

​1. Identify the knowledge your business can uniquely accumulate
Separate public information anyone can access from insights generated through real customers and operations.

​2. Turn customer behavior into proprietary learning
Learn how conversations, usage, experiments, and outcomes reveal patterns competitors can’t easily copy.

​3. Build a learning system that gets smarter over time
Use every customer and experiment to improve product, pricing, positioning, retention, and future decisions.

​Why this topic matters

​AI is making public knowledge easier for everyone to access. That means knowing the same frameworks, best practices, and case studies is becoming less of an advantage. The companies that become harder to copy will learn from what actually happens inside their business. You’ll learn how to turn customer behavior and operating experience into proprietary knowledge that compounds over time.

​I’m a product and growth leader who has spent my career building and scaling subscription businesses.

​At Canva, I led subscription growth initiatives as the company scaled past $3B in ARR, working across pricing, packaging, retention, payments, and monetization.

​Today, I’m the founder of GrowthPad, where I work with growth leaders and operators to turn messy growth problems into clear, repeatable systems.

​My workshops are built around practical frameworks, real company examples, and the lessons I wish I had when making these decisions inside high-growth companies.