Commercialization Strategies for Winning Customers, Investors, and Markets
**PIVOTING TO VIRTUAL https://utoronto.zoom.us/j/81750937788**
Join Silicon Valley-based innovators Tasneem Manjra (UofT Alum) and Faruk Abdullah for a practical workshop on communicating value, attracting customers and investors, and building a commercialization strategy that works.
Bring your pitch deck, commercialization questions, customer acquisition challenges, and fundraising strategy for discussion!
What you'll learn:
What makes an effective deck and product communications package
How to communicate why your innovation matters
Commercialization principles and real-world tactics
How to evaluate and seize market opportunities
Agenda - Attendees can join one session or both!
"So What" Session (led by Tasneem)
What Makes an Effective Deck & Product Communications Package
Review & Answer Audience Questions LIVE (Submit your questions when you register!)
Commercialization Session (led by Faruk)
Commercialization Tenets and Case Studies
Live Exercise: Reviewing a Biotech Commercial Strategy & Business Model
Speakers
Tasneem Manjra is a Silicon Valley-based fractional CMO, startup advisor, and investor with nearly 20 years of experience helping startups sharpen their messaging, scale growth, and communicate effectively with customers and investors. She has held leadership roles at HP, drchrono (acquired), Poynt (acquired), Volvo Cars Tech Fund, and invests in early-stage technology companies. She is a University of Toronto alumna ('03).
Faruk Abdullah is an investor and commercialization strategist focused on life sciences and biotechnology. He has worked with venture-backed companies from company formation through clinical development and commercialization, helping founders navigate value creation, financing, market strategy, and growth.
Organized by the Schwartz Reisman Innovation Campus Ecosystem and the U of T Innovations & Partnerships Office.
ZOOM JOIN INFO
Join Zoom Meeting
https://utoronto.zoom.us/j/81750937788
Meeting agenda
https://docs.zoom.us/agenda/doc/db743dc1-3d0d-4790-9e3c-f4339eb820f0
Meeting ID: 817 5093 7788
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