Well Built in NYC @ Ludlow House
The Well Network and Ludlow House invite you to a special program featuring NY based founders who are building innovative consumer brands.
Tuesday, August 4, 5-8pm at Ludlow House a Soho House private club in Lower Eastside, NYC.
Networking and brand samples from 5-6pm, followed by a program starting at 6pm with founders sharing their brand stories and products moderated by Yvonne Elosiebo-Oguntola, founder of Diversiply (also representing Flatbush Granola) and partner at Pierson Ferdinand.
Sugarhaus will set the intention for the program with a cacao ceremony and with a special guest instrumental performer.
* Sasha Sakhar, Founder & Curator, Sugarhaus
* Lori Levine, CEO & Co-Founder, Scott’s Protein Balls
* Stephanie Bricken, Founder & CEO, Seraphim Social Beverage
* Tatyana Jones, Founder & CEO, DEFI Snacks
* John Maloney, Co-Founder, Dirty Virgo non-alcoholic cocktails
* Bradley Gifford, Founder & CEO, Spoonful
We'll have a variety of appetizers along with brand samples. A cash bar is available.
Special thanks to brand supporters Oishii, Hazelicious, Sugarhaus, Scott's Protein Balls, Seraphim Social Beverage, DEFI Snacks, Dirty Virgo, Spoonful, Nymbl, Bloom Groom, Flatbush Granola, Diversiply, HR Industries and the UCLA Anderson NY chapter alumni and friends.
Note: Advanced approvals required to attend and guests must be registered in advance due to the club's entry requirements. Thank you for your understanding.
About our partners:
Ludlow House: Set in Manhattan’s artistic Lower East Side, Ludlow House is a four-story club situated inside a 143-year-old former gold leaf factory. Spread across four floors, this Soho House club has areas for drinking and dining, as well as a 26-seat screening room.
Yvonne Elosiebo-Oguntola is a venture capital attorney who has considerable experience advising emerging companies and brands, venture capital funds, and angel investors on Company formation, financings, M&A, corporate governments, commercial contracts and intellectual property. Clients include early-stage companies in the CPG, tech, and biopharma sectors, with Yvonne counseling them on complex transactions from ideation to exit. Additionally, Yvonne founded and leads Diversiply, an online wholesale marketplace and community which builds relationships between retailers and suppliers from diverse backgrounds, increasing revenue generation opportunities for POC-owned businesses via wholesale placement.
Pierson Ferdinand is a global law firm that strives to provide excellent legal counsel and representation to clients worldwide from 25+ key markets in the US and the UK. The Firm specializes in handling complex legal matters and providing solutions to its clients’ most pressing needs. PierFerd’s lawyers come from top law firms around the world, including Am Law-ranked big law firms, regional and boutique law firms, federal and state government agencies, and senior in-house counsel roles.
HR Industries: Since 1979, we have been providing corrugated solutions to a diverse group of businesses from e-commerce, food and beverage, beauty, and packaged-goods.
At SUGARHAUS, cacao is offered as a holistic, everyday ally — not as a performance, not as a trend, and not as something you need to “do right.” It is an invitation to pause, listen, and arrive more fully — in the body, in connection, and in shared space. Unlike a traditional cacao ceremony, SUGARHAUS cacao experiences are designed for modern life — blending ceremonial cacao with thoughtful conversation, beautiful design, and experiences that help people feel more connected, inspired, and fully present.