Telling Your Story: Authentic Marketing, Self-Disclosure, and Therapist Identity
This Event is for Practicing Therapists Only
To preserve the confidentiality of participants, this event will not be recorded.
Marketing a therapy practice is, in many ways, an exercise in storytelling. Whether we realize it or not, the words we choose, the experiences we highlight, the values we communicate, and the way we describe our work all tell a story about who we are and what it might be like to work with us.
For many therapists, this can feel surprisingly complicated:
We are trained to focus on the experiences of our clients, not ourselves.
We may worry about sounding self-promotional, oversharing, or getting it wrong.
We are afraid of disclosing about ourselves before a therapeutic relationship has even begun.
At the same time, we need to stand out. Prospective clients are often looking for something more than a list of credentials and specialties. They want a sense of the human behind the profile.
This gathering will explore the art and ethics of storytelling in therapist marketing.
Unlike some of our more discussion-based gatherings, this event will include a workshop component led by Alison Fox, Mental Health Match's Chief Connection Officer, to help you identify the story you want your marketing to tell and translate it into language that feels clear, authentic, and aligned with your professional identity.
Together, we'll:
Discuss how you can communicate your values, experiences, approach, and personality in ways that feel authentic, intentional, and professionally grounded.
Explore the role of self-disclosure, the opportunities and risks of sharing personal stories
Examine how your identities shape the ways you show up publicly.
Whether marketing comes naturally to you or feels deeply uncomfortable, this conversation offers an opportunity to reflect on how we tell our stories, connect with potential clients, and build practices that feel aligned with who we are.
About the Facilitators
Ann Dypiangco, LCSW, is a therapist and consultant with 20 years of experience. In addition to serving as Clinical Community Lead at Mental Health Match, where she creates spaces for therapists to connect around the realities of the work, Ann co-writes Therapist Brief, a weekly newsletter for clinicians navigating modern practice.
Alison Fox is the Chief Connection Officer at Mental Health Match, where she helps therapists communicate their value, connect with prospective clients, and grow their practices in ways that feel clear, authentic, and sustainable. She will bring both a strategic and relational perspective to the conversation, offering practical guidance for therapists who want their marketing to feel more like an honest reflection of their work and less like a performance.