Scaling Growth: How to Accelerate Your Business Through the Microsoft Partnership

​09:30 – 10:00 | Arrival & Welcome

• ​Registration

• ​Light breakfast

• ​Networking

​10:00 – 10:50 | Why Did You Choose a Marketplace-First Strategy?

• ​Gal Ordo, Co-Founder & CPO, Native Security

• ​Yuval Abadi, Co-Founder & COO, Lasso Security

• ​Ariel Negrin, Global Head of Partnerships and Alliances, Upwind Security

• ​Nadav Lotan, Chief of Staff, Noma Security
  Moderator: Manor Tavashi
  
  Discussion on why these organizations adopted a marketplace-first approach and how it aligns with their overall strategy.

​10:50 – 11:30 | GTM Updates & Key Priorities for 2026
Meir Eliyahu, Partner Business Development for ISV, Microsoft

• ​Overview of GTM updates

• ​Key Microsoft priorities for 2026

• ​Open Q&A

​11:30 – 12:00 | Marketplace Programs and Funds for ISVs
Michal Berdugo, Senior Partner, Business Development, Microsoft

• ​Available marketplace programs

• ​Funding opportunities for ISVs to accelerate growth

• ​Open Q&A