​ROI on Design: How Do You Prove Design Is a Business Builder?

​How do you prove that design drives business results?

​What metrics do you put in your performance review?

​What makes it onto your resume?
And how do you connect your work to the outcomes the business actually cares about?

​This can get tricky.

​Design often contributes to a result without owning the result, so how do we make that impact visible and tell the story in a way the business understands?

​I’ll share how I navigated this throughout my career as a corporate design leader, and then we’ll open it up for conversation and sharing.

​Come join the conversation and share how you think about, measure, and communicate the ROI of design in your own work.