Launch to Seed: Finding Product-Market Fit - Lessons and False Positives

​Finding Product-Market Fit: Hard-Won Lessons, False Positives & Pivots
Featuring Dr. Lorraine Muluka, Co-founder & CEO, Malaica

​How do you know when you’ve truly found product-market fit? What happens when early traction misleads you, or when a pivot becomes necessary to survive?

​In this Fireside Chat, we’re joined by Dr. Lorraine Muluka, a seasoned OBGYN and the co-founder of Malaica, a maternal health startup on a mission to reduce maternal mortality across sub-Saharan Africa. With over 15 years in healthcare and a track record of startup experience, Lorraine has walked the line between clinical care and startup building, and knows firsthand what it takes to validate a product that truly works for its users.

​Malaica’s hybrid model has now reached over 250,000 pregnant women across Kenya, combining tech, community, and affordability. Along the way, they’ve raised $1M and made bold decisions around their model, pricing, and delivery.

​Join us as Lorraine shares hard-won insights about:

• ​Recognising real product-market fit (and knowing when it’s not there)

• ​Avoiding the trap of false positives

• ​Navigating pivots while staying anchored in your mission

​We’ll close with a live Q&A - bring your questions.