How to be A Thought Leader (90-Min. Evening Lab)

​HOW TO BE A THOUGHT LEADER

​For founders and professionals

​WHAT IT IS

​Most folx are posting periodically and calling it thought leadership. It isn't. Thought leadership has a through line, and that through line requires brand. Brand is expectation. Equity builds when expectations set become expectations met.

​This session covers what thought leadership actually is, how to find the entry point you already have, and the four pieces that turn what you know into something that belongs to you.

​WHAT YOU GET

​Your entry point identified, using what folx already know about you.

​The FABWork four applied to your own situation: ideology, methodology, platform, reach.

​A SMUG goal for platforming that you write in the room. Specified, missional, unified, guided.

​Sixteen questions you keep and work through after the session ends.

​And how to secure a TEDx overview

​LEARNING OBJECTIVES

​By the end of the session you will be able to:

​Distinguish thought leadership from visibility, and explain why periodic posting does not compound.

​Identify your entry point from what your audience already knows about you.

​Name the ideology underneath your work, apart from your title or your service line.

​Choose a methodology based on what you are actually good at.

​Explain why a channel is not a platform, and what makes the difference.

​Set a SMUG goal for platforming.

​Test your reach rather than assume it.

​Tell me what to cut or push harder on.