eCommerce Metrics That Matter Most: Marketing [FREE via Zoom]

​Most brands are flying blind with their marketing spend. They’re tracking the wrong numbers, misreading the right ones, and wasting cash in the process. This fast-paced 30-minute session breaks down the eCommerce metrics that actually move the needle—so you can stop guessing and start scaling.

💡 In this session, you’ll learn how to:
• Spot the difference between vanity and actionable metrics
• Decode your traffic sources – paid, organic, and everything in between
• Track what converts – from clicks to conversions, and everything in between
• Master your CAC – and stop overspending to make a sale
• Measure ROAS & ROI with confidence – and know exactly when to scale or stop


👀 Who this is for:

Founders, brand owners, marketers, and growth teams running or scaling eCommerce brands—especially if you’re spending on ads but not sure if it’s working.


📊 Why this matters:

Knowing your numbers isn’t optional— it’s what separates brands that bleed cash from brands that print profit.


🎙️ About the Speaker:

Guita Gopalan is the founder of Agyle Brands, a strategy-first agency helping eCommerce businesses grow smarter, not louder. With hands-on experience across Southeast Asia’s digital landscape, Guita brings tactical, real-world insights that cut through the noise and get results.


🗓️ Event Details:

Date: Tuesday, April 1, 2025
Time: 6:00 PM – 7:00 PM
Format: Online Learning Session w/ Q&A
Cost: Free