

How to sell (without selling) | The negotiation edition
"That's a bit more than we were thinking."
This is the moment most solopreneurs drop their price before the other person has even finished the sentence, and then end up doing the work for less and feeling a bit rubbish about it.
In this free live masterclass, Mike Lovegrove shows you what to say when someone pushes back on price, so you can keep your number and still get to a yes.
📅 Wednesday 16 December
🕖 6pm UK · 7pm Amsterdam · 60 min, live on Circle
In one hour you'll learn:
✅ What to say when someone tells you it's too expensive, without reaching for a discount
✅ How to handle objections by asking questions rather than arguing
✅ The way to close the deal on terms that work for you too
⚠️ Important: to join, you also need to register on Circle
The masterclass happens inside the Sollo community on Circle, so registering here on Luma isn't enough to get you in. Open the event on Circle and hit RSVP there too:
Your host: Mike Lovegrove
Founder and CEO of Sollo, with 10+ years in B2B sales. He built and sold his fintech JRNY, then grew revenue from $1m to $4m ARR in 15 months as VP Sales at a Series A, and from $12m to $19m ARR in 10 months as GM at a unicorn. Since 2023, his clients have made over $35m in new revenue using the same method he'll teach you in this session.
It's live, it's free, and you're welcome to bring a friend (and your questions).
~ Sollo