Founders Session: GTM by Design: Aligning Talent, Comp & Culture from Seed to Scale

​GTM by Design: Aligning Talent, Comp & Culture from Seed to Scale

​This session, co-hosted by Peak, Bluebird and EquityPeople, is designed for founders scaling from Seed to Series B.

​Join us for a panel & conversational style event exploring how GTM structures evolve across funding stages and how to make the right executive hiring decisions at each inflection point. We will unpack when to hire a CRO versus a VP Sales or VP CS, how to avoid costly mis hires, and how to structure compensation and equity in a way that fuels performance without breaking your burn.

​Expect practical frameworks, real examples, and candid discussion with peers navigating similar growth challenges.

​How GTM evolves and how to prevent common mistakes in hiring executives by Machiel Kunst (Bluebird) & Thijs Dijkman (Peak)

• ​​How GTM structure changes by funding stage (Seed to Series B)

• ​​When to hire a CRO vs VP Sales or VP CS

• ​​Common hiring missteps in early-stage GTM and how to avoid them

​​Compensation plans for GTM & Execs: base, variable, equity by Tamas Varkonyi (EquityPeople) & Jelle van Jaarsveld (Bluebird)

• ​​Structuring comp across GTM and executive roles (CRO, VP Sales, VP CS) and how to align it with your culture

• ​​When to flex on base/variable vs offer more equity

• ​​Flexible comp models: Should candidates be able to trade cash for ownership?

• ​​Case studies: Real examples of comp structures that worked — and didn’t

​Agenda
9.00-9.30 arrival, coffee & tea
9.30-11.00 round table conversation with breakfast
11:00-11:30 stick around for more networking & coffee