Give, Don't Ask - A Growth Box Event
Give, Don’t Ask
A Growth Box event
Before you ask for someone’s email, give them a reason to care.
You know the routine. You find something useful, click to read it, and there it is: another form. Name, email, company, job title. All before you know whether the content is worth your time.
Now imagine being on the other side. That’s your potential customer.
Attention is hard to earn. Inboxes are crowded. People are cautious about sharing their details. And with AI summaries answering questions directly in search, a visit to your website is something you have to earn, too.
So, how do you create opportunities for your business when another gated PDF isn’t getting you very far?
That’s what we’ll explore at Give, Don’t Ask.
Join Growth Box for a practical conversation about demand orchestration, the strategy behind our approach to giving value before asking for commitment. We’ll explore how useful content, open resources and well-timed conversations can help people discover your business, trust your expertise and choose to get in touch.
We’ll also introduce the book, Give, Don’t Ask, by Carlos Justino, which explores the marketing philosophy and methodology behind this approach. It’s an opportunity to hear the thinking behind the pages, discuss what it means for your business and put your questions to the team.
Together, we’ll explore:
What you could offer your audience that they would actually find useful.
How to make that value accessible without putting a form in the way.
How to connect content, distribution and follow-up into a coherent journey.
How to turn interest into relevant conversations for your business.
Bring your questions, your challenges and that resource you’re wondering whether to ungate. You’ll leave with practical ideas for putting Give, Don’t Ask to work.
19 October · 5pm
UAlg Tec Campus
Growth Box event, powered by WitFlow
Give people something worth their attention. Then give them a reason to continue the conversation.