

Diaspora Dialogues
From Visibility to Value: East Africa, Diaspora and Brand Opportunity
As East Africa prepares to host AFCON 2027, Diaspora Dialogues explores the commercial, cultural and community opportunities created by the region’s growing global visibility.
Bringing together East and West African voices, the event will examine what East Africa can learn from Ghana’s Year of Return and Nigeria’s Detty December, while asking how brands can enter new territories with greater cultural intelligence, local collaboration and long-term commitment.
Presented by East Meets West, powered by Human Threads, the event combines a thought-provoking panel with informal networking for people working across culture, business, media, marketing, tourism and the creative economy.
On the panel:
Lorna Karechu (Creative Strategist),
Priscilla Anyabu (Presenter and Girlz Are Playaz Too)
Jacob Ayebare (Founder, KLA2THEWORLD)
Mulinde IV (IMO Podcast)
Fireside chat:
Rebecca Mukasa (Miss Uganda 25/26) and Natalie Narh (CEO, NewComma)