​Inside Google Ads: What Fine Jewellery Brands Need to Know?

​Free · Live · 26 June · 16:00–18:00 (GMT +2)

​Google Ads can be one of the most powerful sales channels for a jewellery brand.

​It can also become one of the fastest ways to waste budget if expectations, strategy and measurement are not aligned from the beginning.

​Many fine jewellery brands enter Google Ads expecting immediate sales, only to find themselves paying for clicks without understanding what is actually happening behind the numbers.

​The reality is that fine jewellery behaves differently from most ecommerce categories. The customer journey is longer. Trust matters more. The purchase is often emotional, considered and delayed.

​This session covers what fine jewellery founders need to understand before investing in Google Ads, how to set realistic expectations, what campaign types actually make sense at different stages of growth, and how to build a system that supports profitable acquisition over time.

​HOSTED BY EMA MARKESIC & AUGUSTE CHOCIANAITE

​Ema Markesic is the founder of Emand, a performance marketing agency specialising in customer acquisition for fine jewellery brands. Through strategic Google Ads management, she helps luxury and premium brands acquire customers and scale profitably.

​Alongside running Emand, Ema works as a Google Ads Solutions Expert at Google, supporting some of Spain's leading companies, including Inditex and Puig.

​Learn more about Ema and her work:

​Website: https://www.emand.me/

​LinkedIn: https://www.linkedin.com/in/emamarkesic

​In this session, Ema will share what fine jewellery brands need to know before investing in Google Ads, how to set realistic expectations, and how to build campaigns that support long-term growth rather than short-term results.

In one session, you will learn:

​① Understanding the Fine Jewellery Buyer

​Why fine jewellery customers rarely purchase after a single interaction, what influences their decision-making process, and how this changes your advertising strategy from day one.

​② First-Party Data and Why It Matters More Than Ever

​How the loss of third-party tracking has changed digital advertising, why your own customer data is becoming your most valuable marketing asset, and how jewellery brands can start building it properly.

​③ Budget Expectations: What Is Actually Possible?

​What results are realistically achievable with monthly budgets of €1,500–€3,000 compared to €10,000+, and why budget alone is never the full story behind performance.

​④ Choosing the Right Campaign Types for Every Funnel Stage

​When to use Search, Shopping, Performance Max, YouTube and Remarketing campaigns, and how each supports a different stage of the customer journey.

​⑤ The Importance of Creative

​Why even the best campaign structure struggles without strong creative assets, what makes jewellery advertising perform better, and how imagery influences both click-through rates and conversion rates.

​⑥ Reframing What Success Looks Like on Google Ads

​Why judging performance too early often leads brands to abandon campaigns that could have worked, how to evaluate results correctly, and the metrics that matter most for fine jewellery businesses.

​⑦ Common Mistakes Fine Jewellery Brands Make

​The most frequent strategic and tactical mistakes we see when auditing jewellery advertising accounts, and how to avoid them before they become expensive.

​⑧ Building a Long-Term Acquisition System

​How successful jewellery brands combine Google Ads with content, email marketing, retention and brand building to create sustainable growth instead of relying on one channel alone.

​Who this is for:

​Jewellery founders and their teams who are building their brands independently.

​We review each registration to keep the conversation focused and relevant for everyone in the room.

​ABOUT CHOCIANAITE

​Chocianaite Creative Agency is Europe's leading strategy and content production house specialising in jewellery brand growth.

​With over 8 years of dedicated experience in the jewellery industry, we have built a deep understanding of what makes jewellery brands grow, and what holds them back.

​Our team of jewellery photographers, brand strategists and marketing specialists work with founders across the UK, US and Europe to turn strong creative work into consistent commercial results.

​By registering, you agree to receive updates about this and future events.