

Making Big Decisions — with Decision Engineer Michelle Florendo
Some decisions shape our families, our work, our wellbeing, and the entire direction of our lives. And yet we’re often asked to make them with limited time, incomplete information, and a whole lot of pressure. If you’ve been craving a clearer, calmer way to make big decisions, this workshop is for you.
When life is unpredictable, decision-making gets harder—and for many of us, the last two years have stretched our mental load to its limit. If you’re feeling hesitant, overwhelmed, or stuck in “I-don’t-know-land,” this advanced session is your reset.
In this advanced training, we welcome Michelle Florendo , a decision engineer and executive coach known for helping high-achieving humans make smart, clear, confident decisions.
In this advanced training, Making Big Decisions: The Core Frameworks, Michelle will teach you a powerful, research-backed way to approach decisions that goes far beyond the classic pro–con list (which she’ll explain why you should officially retire).
Together, you’ll explore:
A fresh, empowering framework for evaluating your options
How to navigate uncertainty without spiraling into overwhelm
What to do when your logical brain and emotional brain disagree
Why the classic pro–con list doesn’t work—and what to use instead
How to move from “What if I choose wrong?” to “I know what matters most.”
Michelle has spent more than a decade coaching leaders—from scrappy startups to Fortune 500 giants—cut through the noise, take action, and feel grounded in their choices.
Meet Michelle Florendo:
Michelle is a decision engineer and executive coach who helps high-achievers cut through overwhelm and make smart, confident choices. She combines decision engineering, design thinking, and lean startup principles to turn complex problems into clear, actionable decisions. She has coached executives from startups to Fortune 500 companies, taught decision-making at Stanford, and speaks internationally about how to make better choices, faster.
Michelle also hosts the Ask a Decision Engineer podcast, where she shares practical strategies for tackling everyday and high-stakes decisions alike, and she’s passionate about empowering others to make choices they can truly trust.
*By registering for this event, you agree to receive occasional updates and our email newsletter.