

How to Protect Your Company’s Most Valuable Asset – Your IP
Your IP Is Your Company. Make Sure It’s Protected.
From the logo on your homepage to the tech behind your product, your startup’s intellectual property is its most valuable asset. But too many founders leave it exposed, or assume it’s “a problem for later.”
In this session, we’ll break down the legal side of IP and give you a clear roadmap to lock down what’s yours - before someone else does.
Get ready to hear from our speaker, ✨ André Guerreiro Rodrigues ✨
He is a specialist Intellectual Property & Trademark Lawyer with 18 years of experience, as he shares practical tips to help you protect your most valuable assets and stay ahead of the curve.
With over 40,000 hours of expertise in trademarks, patents, copyright, and contracts, André’s career spans a top-tier international law firm, an IP consulting firm, and serving as principal technology attorney at a multinational software company.
💡 Based on SuLe’s popular blog, this session breaks down the basics (and the blind spots) around:
✅ Trademarks, patents, and copyright - what they mean and when you need them
✅ How to identify what IP you actually own (or should)
✅ Common mistakes founders make when launching a brand or product
✅ Easy wins you can act on now to avoid future legal messes
🎁 BONUS 🎁
All attendees get access to a downloadable IP audit checklist to help you review your current IP setup.
Whether you’re building an app, launching a brand, or crafting something beautiful - if your startup is IP-rich, you definitely need this session.