

Start Before You're Ready: I Designed a Product I Had No Idea How to Make — ALEO
Please note this is a registration of interest only. It doesn't guarantee entry or a spot — we use it to gauge expected numbers. Thank you.
Head to https://luma.com/nms to purchase a ticket.
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Ten months ago I had a pencil sketch that didn't look like anything and a dream of building a homewares brand that I would fall in love with as a consumer.
This session is about what came after: filling in blanks I had no answers for. Briefing factories when I couldn't explain what I wanted. Approving a sample I couldn't take back. Coordinating an artist, a packaging designer and a manufacturer who all had their own timelines and none of whom worked for me.
I'll be showing you the Notion system that held it together.
You don't need to make physical products to get started on this. If you're waiting to feel ready before you start - don't!