AI-Powered GTM: A GBx Founder's Perspective

​Join Matej Metkovic, CEO & Founder of Wasteless Bio, for a practical deep-dive into implementing AI across your go-to-market strategy. Wasteless Bio is a platform marketplace revolutionising the way life science organisations manage surplus and underutilised products.

Drawing from real-world experience scaling a B2B sales operation, Matej will share the specific tools, agents, and automations his team has deployed to achieve unprecedented productivity—enabling each sales rep to manage 600+ leads alongside other work with moving towards the vision of 0 click/admin salesforce managing over 1k leads effectively. 

​This session covers:

• ​High-leverage AI use cases in product, operations, and sales

• ​Implementing agents and bots that deliver 10-100x productivity gains

• ​Building a "zero-click Salesforce" where reps focus solely on meetings and closing

• ​Sales process overview (channels and strategy)

• ​Low-hanging fruit opportunities for immediate implementation

​Designed for technical founders and non-commercial professionals looking to learn and scale their GTM motion with minimal resources. Expect actionable insights, live examples, and an open Q&A for sharing experiences across the community.