Destination Making: How to Turn a Place Into Somewhere Worth Going
Over-tourism, climate pressure, and shifting traveler expectations are forcing regions, cities, and developers to compete harder than ever for attention and investment. Having natural beauty or cultural heritage is no longer a differentiator on its own. The places that win are the ones that know how to tell a story and build a brand around what they have. This live webinar with Youri Sawerschel, founder of Creative Supply, introduces the Destination Making Blueprint, a framework for turning a place into a destination that attracts the right visitors for the right reasons.
Highlights:
How to identify and activate what makes a place worth a trip
The Destination Making Blueprint: a live walkthrough
5 practical tips to create a compelling destination
Live Q&A to apply the approach to your own destination