7 Marketing Mistakes Indie Brands Make And How To Fix Them
Marketing an indie brand isn’t for the faint of heart. Between limited budgets, crowded categories and the pressure to stand out from competitors, even the most passionate founders can feel stuck. The truth? Passion will only get you so far — a smart, focused marketing strategy is what drives real growth.
Join Fractional CMO & Strategic Advisor Amy Kapolnek of the fwrd group for a candid, no-fluff webinar built for indie beauty and wellness brand founders who are tired of wasting time, money and momentum on the wrong things.
✅ What You’ll Learn:
The 7 most common (and costly) marketing mistakes indie brands make - and how to fix them
How to build a marketing foundation that converts without needing a huge team or massive budget
Why piecing things together isn’t working and how to actually build momentum
The metrics that matter (and what to ignore)
When (and how) to pursue retail without burning through your cash
Real-life strategies used to help other indie brands grow smarter
Whether you’re pre-launch or scaling, this webinar will give you the straight talk (and action steps) you need to turn things around and grow with intention.
🧠 Amy will be answering questions throughout the webinar and staying after for live Q&A — bring what you’re working on!