Cover Image for Super Skill: Leading and Selling with Storytelling in the AI Age
Cover Image for Super Skill: Leading and Selling with Storytelling in the AI Age
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Private Event

Super Skill: Leading and Selling with Storytelling in the AI Age

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About Event

M13 and Mixing Board powered by Axios invite you to a conversation with Joe Lazer, former A.Team CMO and author of his latest book Super Skill: Why Storytelling Is the Superpower of the AI Age (available now for pre-order).

As AI takes on more technical and operational work, one skill becomes the key advantage that scales trust, belief, and revenue: storytelling. The founders and teams who master it will close more deals, build loyal audiences, and stand out in a sea of AI-generated noise.

Leading startup founders, comms leaders and revenue leaders will learn how to tell high-impact stories that build trust and drive sales with practical strategies:

  • Using your founding story to build instant credibility and trust

  • Leveraging customer stories to deepen relationships, close deals, and demonstrate real impact

  • Building an audience that trusts before it buys

Whether you're refining your pitch, prepping for SKO or rethinking your brand strategy, you'll leave with frameworks you can immediately put to work. 

Details
📍419 Lafayette Street, 6th Floor — enter through the black door to the right of Barry’s Bootcamp
📅 March 4
⏰ 5:00-6:00PM reception, 6:00-6:30PM program, 6:30-7:30PM reception.

Location
419 Lafayette St
New York, NY 10003, USA
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M13 Events