How to Use LinkedIn to Get Clients Without Spending Your Life on It (Worcester)
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How to Use LinkedIn to Get Clients Without Spending Your Life on It
You know LinkedIn works, and you’ve watched other founders win work from it. This is the practical session on how they do it: what to post, how to show up visually, and how to turn being visible into real conversations with potential clients, without it taking over your week.
This session brings together two complementary perspectives in one room. Holly Copson will cover how LinkedIn really works: how the platform decides what gets seen, what content performs for founders, how to set up your profile so the right people find you, and how to turn connections into conversations, and conversations into clients, without the hard sell.
Vanda Szabo will show you how to use photography strategically on LinkedIn from your profile photo and banner to posts, newsletters and your Featured section. You will learn how to get more value from the branding images you already have, what types of photographs are worth having, and how to choose the right image for different types of content.
Between them, you'll leave with a clear picture of what your LinkedIn presence should look like, what to do next, and how to make it work for your business without turning it into a second job.
Holly Copson has worked in social media for 15 years. She started at some of Birmingham’s top agencies then after a spell in-house set up her own consultancy, Copson Social seven years ago. Today her work is almost entirely B2B and focused on LinkedIn. She helps founders and marketing teams in professional services work out what to say, how to say it and how to make the platform work for their business without it taking over their week.
Vanda Szabo is a Worcester-based branding photographer who works with women whose businesses have outgrown their visuals. She creates strategic, personality-led images that show who they are, what they do and the value they bring, tailored to each client’s business, audience and goals. Vanda works 1:1 and hosts small-group Branding Photoshoot Experience Days combining photography, networking and training. Having photographed nearly 200 business owners, she brings a calm, collaborative approach that helps clients feel at ease and look like themselves.
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This event is free for 51% Club members and £15 for non-members.