YouTube Decoded: How to Test and Scale Organic and Paid

​YouTube is the world's second-largest search engine. Yet most of us are still under-leveraging it.

​In this session, Tunde will talk us through how to think about YouTube in 2026 with plenty of case studies and examples. We'll be covering:

• ​Busting YouTube Myths

• ​Paid Media 101 and owning the living room

• ​Blending Organic Trust with Paid organic on YouTube

• ​How to best utilise your creative

​About Tunde:

​Tunde is an Industry Manager for the Entertainment sector at Google, managing 3 of the biggest entertainment brands in the UK and Europe. Prior to Google, he spent 5 years at TikTok as a Global Account Director for Entertainment, Gaming, Sports and Consumer Electronics.