Attract, Enroll, Engage, and Retain Families: How Exceptional California Childcare Centers Do It

​What would have to be true about your school for a parent to say, I cannot imagine taking my child out of here?

​Beautiful classrooms and a daily stream of photographs are no longer enough to hold a family. Families stay when the program is genuinely exceptional and when they can see that it is. Those are two different problems, and most schools work on only one.

​Tim Seldin, Author, Educator and President of The Montessori Foundation, and Anna Leichter of illumine are spending a Saturday morning in Oakland with school leaders working through both.

​What we'll work through

• ​Whether your program is genuinely good enough that families cannot imagine leaving

• ​What your school could become known for, owned by you rather than sold by an outside vendor

• ​How families find you, and why the phone is not ringing

• ​Where prospective families disappear between the first inquiry and the first day

• ​Why re-enrollment starts in September, not January

​This is a working session. You will fill in worksheets, audit your own school, and map your own admissions journey. You leave with three commitments, not a notebook of ideas.

​Saturday, 17 October, 8:30 AM to 1:00 PM. Rockridge Montessori School, 5610 Broadway, Oakland, California. Free to attend; breakfast included. Places are limited.