Cover Image for The Trust Dividend: Why Trust is Becoming Banking’s Next Competitive Advantage
Cover Image for The Trust Dividend: Why Trust is Becoming Banking’s Next Competitive Advantage
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The BaaS Association provides education, collaboration, and best-in-class practices that serve the unique needs of BaaS Sponsor banks.

The Trust Dividend: Why Trust is Becoming Banking’s Next Competitive Advantage

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​The Trust Dividend: Why Trust is Becoming Banking's Next Competitive Advantage

​For years, trust was something banks earned quietly in the background. Not anymore. Today, customers are asking harder questions about where their money sits and how well it's protected, and the banks with good answers are the ones winning deposits.

​In this session, Kevin Bannerton and Emily Fox of R&T Deposit Solutions share what they're seeing on the front lines of deposit competition. They'll walk through the forces reshaping the market, what recent regulatory reform means for reciprocal deposits, and how leading banks are turning trust into a real strategy instead of a talking point.

​You'll walk away knowing:

  • ​The four forces changing how banks compete for deposits

  • ​What HR 6644, Section 902 means for reciprocal deposit capacity, and what may come next

  • ​What industry leaders told R&T about trust, resilience, and where they're investing

  • ​Why deposit insurance platforms have gone from differentiator to table stakes in partner banking

  • ​How deposit networks help partner banks solve real challenges, with practical use cases

​Meet the speakers

  • ​Kevin Bannerton, EVP, Chief Business Development Officer, R&T Deposit Solutions

  • ​Emily Fox, SVP, Digital Institutions, R&T Deposit Solutions

Avatar for The BaaS Association
The BaaS Association provides education, collaboration, and best-in-class practices that serve the unique needs of BaaS Sponsor banks.