SICTIC Investor Academy masterclass: Product Market Fit

​Join us for an insightful session on how to build and invest in businesses that truly scale, featuring Michael Sauter, author of “Product-Market Fit – How to Build a Business That Scales”, alongside Thomas Billeter, SICTIC Regional Director for Ticino, moderated by Marcus Gahr, SICTIC Angel Investor. The event is followed by lunch.

​Together, they will explore why product-market fit (PMF) is one of the most critical success factors for startups, and why investors place such importance on it.

​The discussion will address key questions, including:

• ​Why does product-market fit matter from an investor’s perspective?

• ​What exactly is PMF, and how can it be clearly defined?

• ​What does it take for a startup to achieve sustainable PMF?

• ​How can founders stay lean while focusing on PMF?

• ​How does problem–solution fit form the foundation for PMF?

• ​How can teams define and apply a PMF benchmark?

• ​How to implement the PMF framework in practice

• ​Using the PMF Engine, PMF Blueprint, and PMF Principles to execute effectively

​Whether you're a founder seeking clarity on your path to scaling or an investor evaluating early-stage opportunities, this event offers practical frameworks, real-world insights, and proven tools to help you navigate the journey to product-market fit.

​Agenda:

​10.00 - 10.30 : Meeting with welcome coffee

​10.30 - 12.00 : Workshop

​12.15 - 14.00 : Business lunch

​We thank our venue partners Agire for their support!